It seems that, just as businesses are starting to get a grasp of what social media marketing is, there’s something new on the horizon that seems like it could throw everything in for a loop. Some people may not even realize that social media and the new thing on the block, cloud computing, are two very different things, even if they have a number of similarities in their functionality. Both could see use for

For SMEs, marketing can be a daunting task. Compared to the considerable war chest of established businesses, a startup or a relatively smaller company has little in the way to spare in terms of marketing and advertising. And yet all businesses know that marketing is a necessary evil: in an industry with tight competition, it’s a requirement rather than an option. That said, here are several cost-effective market

Viral marketing. The term has been thrown about like one of the Gospels of marketing. Ever since JJ Abrams used it in marketing Cloverfield, creating an artificial buzz, without seeming to, has become one of the best ways to launch a product with panache. The thing about viral marketing is that it seems to come from the public, rather than a conscious effort by the maker or an advertising company to promote the pro

People like to be treated like people. This is a basic fact and something that tends to underscore a lot of interaction between business monoliths and the everyday Joe. Even when businesses interact with people, there has to be some sort of personalization there. People don’t want to get the feeling they’re little more than numbers, even if they’re reduced to that by statistics. So for a marketer to be succes

What exactly is the role that social media plays in marketing? First, we have to know what social media is. Social media are media created for social interaction which uses highly accessible publishing techniques. These media are usually the internet or mobile based. A few known examples include Twitter, Facebook, MySpace and YouTube. Social media enables marketers to communicate with their customers, both current